How Amazon bet on Linux servers in 2000 and won the world. Everyone was then an expensive solution lover. Expensive like Sun, Oracle and MS.
Bezos was too. Until the dot-com burst. He than took the radical step of cutting down to Linux severs no matter how cheaper new Sun servers were offered.
That paid off in the end leading to AWS, which was their main profit earner. Not the retail sales over mail.
The story from that time.
Lesson : If you don't cut cost on where there's an opportunity, someone else will and sell cheaper than you.
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