Microsoft has jumped on the ownership-memory-management bandwagon too. Implementing its own language on the concept. Like how they implemented C# following Java.
It's called Verona for now. Link in comment.
Being a C programmer, I almost never felt *threatened* from new tech. As everything new was a layer above C. But this ownership memory management, aka Rust is replacing C. I can continue to deny it until I watch it has taken over everything.
But then again, at one time it was assumed Functional languages like F# or Haskell will take over structured ones. That never happened and is still unlikely to happen. Though functional is turing complete, it's hard to work on.
Would the same apply to borrowship? No one knows.
Link to MS's project in comment.