Good read :
Boris Johnson and how he fakes his stupidity so that people feels nearer to him and identify with him better. And that makes him gain their trust. This is in complete opposite to what other plastic smooth politicians did before him.
https://www.facebook.com/thejeremyvine/posts/since-he-is-probably-our-next-prime-minister-i-thought-id-share-this-boris-johns/2449074521979085/